Ad fraud – our biggest threat

Ad Fraud has become one of our industry’s most prominent concerns and with the considerable amounts of bad press over the last year, we must explore the major efforts being initiated to stop ad fraud and use agency knowledge to determine what the industry should do to make a difference.

One significant example of online fraud is illegal websites, which stream stolen content. With labels like Marks and Spencer removing their ads from YouTube, we as marketing and media intellects must ask ourselves what we can do to prevent such a malpractice.

Youtube’s plan to solve such an issue is to address brand safety concerns, by looking at all brand issues, and analyzing unsuitable channels that should not exist, let alone advertise. Yet, no-one knows what to do in an immediate sense to stop this from happening. Until YouTube lets verification specialists within, advertisers and agencies will still be unsure to trust the company

According to Pinion, 2018, a major problem we face is that advertisers and companies just conform to the norm and don’t push any industry boundaries. We don’t push for data that can assist in transparency and lessening of fraudulent behaviour and maybe we need to start.

Head image: Photo by prianka via Getty Images 


Google is out…but what is in?


One of the largest media conglomerates in the world is no longer the most valued brand in the world. Yep, that’s right, the search giant has now been taken over by…Amazon.


via Getty 


The 2018 Brand Financial report has been released and despite increasing its worth by more than US$ 11 billion, Google was billions of dollars behind the tech corporation Apple and retail company Amazon.

Apple has increased its brand value by US$ 40 billion whilst Amazon has rendered the brand financial world speechless jumping its value about 40 percentor US$ 60.5 billion. The ranking of the brands as seen below is determined by its net economic profit.

With this in mind, it seems as though Amazon is the brand cooperation that has not only stunned the financial market but also the public. Amazon is developing at a fast and high rate, and with the recent opening of its Australian market, it now makes complete sense that Amazon is the brand to look out for.

With the opening of even more international markets and its development of a UPS (delivery) service, Amazon is an unstoppable machine which is going nowhere and will very soon replace Google in our everyday communication.

Why don’t you Google it? No way! Just Amazon it.

Head image: Photo by Jaap Arriens/Nurphoto via Getty Images 

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