Facebook and the price of tech utopia: Greatest piece of hyperbole about the Facebook/Cambridge Analytica story that I’ve read: “What has since transpired from those early moments of millennial innocence is as tragic as it was inevitable. The cost of utopia, we are now seeing, may be too high…”
Instagram, the most popular app with over 800 million monthly active users has launched a new feature to their app – the shoppable tags.
These tags will benefit brands before consumers but are set to provide both with a fun and interesting shopping experience.
The tags that can be added by brands will give consumers a quicker way to shop, boosting sales and reducing obstacles. It will also allow businesses to reform their engaging content into sales, with just the click of a button.
The Shopify tool will be available to business accounts, however, influencers will also be able to utilise the feature as they present brands with another route to support their shoppable tags.
The demand for content will presumably rise as brands will maximise this opportunity to ensure consumers consistently see their content, and with Instagram’s considerable reach, we can expect a large shift in e-commerce.
Will you be using Instagram’s new shopping feature?
Head Image: Photo by Thomas Trutchel/Photothek via Getty Images
Once Upon a Digital Time: How to be an Amazing Storyteller When Everyone is a ‘Storyteller’: An illustrated ebook from LinkedIn about how to survive in today’s ‘short attention span theater’.
The 50 Blogs Every B2B Marketer Should Follow: It is exactly what it says it is! If you’re serious about working in this industry, you should start reading some of these blogs. The list includes several experts whose podcasts I listen to regularly, including the Content Marketing Institute, Jay Baer and Mark Schaeffer.
Top Takeaways from Intelligent Content Conference: Presented by the Content Marketing Institute, this deals with content in the context of artificial intelligence, including chatbots. Good preparation for discussions about technology and the future of digital marketing.
Amidst all the drama surrounding Facebook’s leak of 50 million users’ data to Cambridge Analytica, we have learned something very important that all marketers should be aware of.
“It should raise their awareness of obligations to enforce their policies by monitoring what clients actually do with data they provide,”
David Raab, Principal of Marketing Technology House, said.
But, Facebook was not the first to allow a data leak to happen. This has happened to a few companies and it raises that question as to why brands use data to hyper-target their consumers?
Yes, it is easier, but it also discriminates users by their genders and cultures, and we as marketers and consumers need to start utilising the data we get and add value to it – as problems like this are just fraudulent behaviour and customers are going to regress and not use our platforms.
Facebook has already seen the massive consequences of their actions as their value has dropped by US 30 billion dollars and about 6% in the Stock Market.
Are you interested in what it’s like to be a Marketing and Media professional? Wanna know what it’s like to be in the industry first hand? Well, we’ve got your back! We have scoped the brightest young minds who have studied MECO399 to give you an inside look at the industry and how Advanced Issues in Marketing and Media helped them in their working life.
Our very first Marketing and Media alum is Sophie Tilley.
Sophie graduated from Macquarie University in 2015 and has since completed her Master’s degree in Marketing Communications, and has gained some enriching professional experiences in companies such as; Madman Entertainment, NRMA, Deloitte and Cinema Nova.
When we asked her why she chose Marketing and Media as her degree, Sophie told us a career in film was something that started off her dreams in media.
“With this degree, I would be able to gain a solid knowledge of Marketing and other skills needed for a career in business, but could also take classes in film making in state of the art facilities and explore my passion through classes.
Throughout my degree, my intrigue in Marketing grew to become a strong interest of mine – I loved seeing how my passion for creativity and interest in business could come together in such a fluid way.”
Within her degree, Sophie also created many memories, having gone on exchange for a semester at Oxford Brookes University. But, she told us how much she genuinely enjoyed taking one of kind media subjects.
“The highlight of my degree was definitely the subjects in which my fellow classmates and I would work together to create a complete marketing campaign for a real-life client and present our work to the whole class.
I can’t imagine having studied any other degree – it was as if it was created just for me and my interests (except maybe for accounting and statistics classes…..)”
With her knowledge from Macquarie University, Sophie undertook several internships during her studies and she’s told us exactly how she was able to land these cool work experiences and how you can also take on internships during your time at MQ.
“All of these I was able to get by simply asking professionals that I met – a number of these through university… I was able to gain an internship at the media agency OMD as we presented our mock campaign to them during a class. Following the presentation, I approached the OMD representative and asked if they would be able to accommodate me for a couple of weeks. Another time I participated in the Lucy Mentoring Program that Macquarie organises for women interested in working in business…
All of my internships have started with me simply asking politely if they would be possible – so don’t be afraid to ask if you know someone in an industry you’re interested in working in!”
With all this mind, it isn’t hard to see how Sophie has already started to take over the world with her Marketing and Media knowledge acquired from MQ. With her final words of wisdom, Sophie has given us advice for recent and future graduates who wish to break into the marketing and media industries.
“Have the confidence to ask the big questions – especially if it means that you can get a foot in the door at a company you’d love to work with.
Remember that you can combine your passions. Marketing is great because all companies need to marketing themselves in one way – I have always had a passion for film, so when I approached film companies for internships and jobs, my passion set me apart from other candidates(…).
Gain a knowledge of digital platforms like Facebook Ads and Google AdWords & Analytics – These platforms are always touched on in class, however you will need to go the extra mile and read and watch online tutorials to learn how to use these platforms. Digital is the future, so having an understanding of them will set you apart from other graduates.”
Head image: Photo by@hannahhargravee via Instagram
The marketing & media industries are a vast and diverse landscape with a wealth of graduate opportunities. Marketing Manager? Social Strategist? PR Coordinator? We want to know what you’re up to post-graduation!
We had the chance to sit down with Hugo James, a MECO399 member, to talk about what he’s been up to following graduation.
Advanced Issues in Marketing and Media is a blog filled with interesting and up-to-date content created and curated for the marketing and media buff in all of us! We explore pressing issues in the industry and share career advice and first-hand experiences from recent marketing and media graduates, to read and share with your comrades and friends.
We hope you enjoy the content as much as we love creating it! Join the conversation on social media via our LinkedIn group to get constant updates about the website and to interact with a community full of knowledgeable and creative individuals like yourself – people who love the joys and challenges of marketing and media.
Ad Fraud has become one of our industry’s most prominent concerns and with the considerable amounts of bad press over the last year, we must explore the major efforts being initiated to stop ad fraud and use agency knowledge to determine what the industry should do to make a difference.
One significant example of online fraud is illegal websites, which stream stolen content. With labels like Marks and Spencer removing their ads from YouTube, we as marketing and media intellects must ask ourselves what we can do to prevent such a malpractice.
Youtube’s plan to solve such an issue is to address brand safety concerns, by looking at all brand issues, and analyzing unsuitable channels that should not exist, let alone advertise. Yet, no-one knows what to do in an immediate sense to stop this from happening. Until YouTube lets verification specialists within, advertisers and agencies will still be unsure to trust the company
According to Pinion, 2018, a major problem we face is that advertisers and companies just conform to the norm and don’t push any industry boundaries. We don’t push for data that can assist in transparency and lessening of fraudulent behaviour and maybe we need to start.
One of the largest media conglomerates in the world is no longer the most valued brand in the world. Yep, that’s right, the search giant has now been taken over by…Amazon.
The 2018 Brand Financial report has been released and despite increasing its worth by more than US$ 11 billion, Google was billions of dollars behind the tech corporation Apple and retail company Amazon.
Apple has increased its brand value by US$ 40 billion whilst Amazon has rendered the brand financial world speechless jumping its value about 40 percentor US$ 60.5 billion. The ranking of the brands as seen below is determined by its net economic profit.
With this in mind, it seems as though Amazon is the brand cooperation that has not only stunned the financial market but also the public. Amazon is developing at a fast and high rate, and with the recent opening of its Australian market, it now makes complete sense that Amazon is the brand to look out for.
With the opening of even more international markets and its development of a UPS (delivery) service, Amazon is an unstoppable machine which is going nowhere and will very soon replace Google in our everyday communication.
Why don’t you Google it? No way! Just Amazon it.
Head image: Photo by Jaap Arriens/Nurphoto via Getty Images