Experience

Welling Digital principal Dr. Ray Welling has more than a decade’s experience in delivering content-based e-business solutions for a variety of industries, including healthcare, publishing, financial services, regional development, event management, travel, automotive and not-for-profit.

He’s helped build digital businesses from scratch, managed online presences for existing bricks-and-mortar businesses, and everything in between. He monitors, writes and speaks about e-business trends and e-marketing, as well as conducting pioneering Australian academic research into website success measures and lecturing and teaching in marketing and management at Macquarie University.

Starting out as a journalist, Ray has maintained a passion for the power of Internet content to transform business and society. His work, marked by a strong focus on measurable outcomes, adherence to deadlines, flexibility, and approachability, has been performed for major Australian companies including:

  • Cirrus Media Australia
  • Reed Business Information
  • Elsevier Australia
  • E*TRADE Australia
  • Regional Media Networks
  • Toyota Australia
  • S2M
  • SageCo
  • PTG Global
  • Australian Parliament House
  • HotHouse Interactive
  • sanofi-aventis
  • Vivacity Health
  • Atlantis Healthcare
  • Zurich Financial Services
  • SOCOG
  • Ninemsn
  • Macquarie University

Ray’s educational qualifications include:

As well as running Welling Digital, Ray serves as director and ‘Content Guy’ for Zazoo, an Internet content development business, Content Doctor, a healthcare content business, and is Editor-in-Chief and publisher of WorkplaceInfo and WorkplaceOHS, published by Australian Business Consulting & Solutions.

Read more about Ray and Welling Digital at:

Ray has also been interviewed for publications including the Australian Financial Review and the HotHouse blog.