This blog is connected with the Advanced Issues in Marketing and Media (AIIMM) LinkedIn group, as well as serving as the home for the consulting agency Welling Digital and its principal, Dr. Ray Welling.

A bit about the group

Why Advanced Issues in Marketing and Media? This is the title of the capstone course for the Bachelor of Marketing & Media degree at Macquarie University that Ray teaches (along with partner-in-crime Assoc Prof Lawrence Ang), and an apt description of both our professional and research interests. The LinkedIn group associated with this blog was formed so that current students and BMktgMedia graduates could have a forum to learn, network and discuss anything and everything related to marketing and media – particularly the converging effects of digital technology in these two areas – and to share career opportunities in the area.

The LinkedIn group has been constructed and is maintained by BMktgMedia and Media Studies students at Macquarie, a combination of original and curated content, thought-pieces, interviews and opinions. It is not officially associated with the University (hence no logos, etc.).

A bit about Ray

im a doctor not a digital marketing nerd meme

As well as teaching media/marketing convergence, public relations and social media at Macquarie University and lecturing in digital and global marketing and supervising postgraduate students at The University of Sydney Business School, Dr. Ray Welling has worked as an emarketing manager, journalist, editor, managing editor, publisher, content marketer and creator, strategy consultant and writer. Ray has worked in digital since 1995, when he became content director for one of Australia’s first web companies, HotHouse Interactive. Ray has a BS in journalism from Northwestern University’s Medill School of Journalism in Chicago, USA, an MA in mass communication from Macquarie University and a PhD in eBusiness marketing and management from the University of Sydney. Winner of the inaugural Australian Innovation award at the Pharmaceutical Innovation, Research, Marketing and Education Awards, Ray also consults on digital content strategy, and he recently managed to get an academic article about Kim Kardashian published in the journal Celebrity Studies! He is also the author of Digital Disruption and Transformation: Lessons from History, published in 2018.

You can find out more about Ray and connect with him at: