Is Instagram’s new shopping feature the next best innovation?

Instagram, the most popular app with over 800 million monthly active users has launched a new feature to their app – the shoppable tags.

These tags will benefit brands before consumers but are set to provide both with a fun and interesting shopping experience.

The tags that can be added by brands will give consumers a quicker way to shop, boosting sales and reducing obstacles. It will also allow businesses to reform their engaging content into sales, with just the click of a button.

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Image by Instagram

The Shopify tool will be available to business accounts, however, influencers will also be able to utilise the feature as they present brands with another route to support their shoppable tags.

The demand for content will presumably rise as brands will maximise this opportunity to ensure consumers consistently see their content, and with Instagram’s considerable reach, we can expect a large shift in e-commerce.

Will you be using Instagram’s new shopping feature?

Head Image: Photo by Thomas Trutchel/Photothek via Getty Images

 

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