Content Marketing 03/04/18

I come across heaps of interesting and relevant material on digital marketing and media convergence. Here are just a few from the past week:

The WIRED Guide to Memes: If you ever wondered what Chuck Norris, Rick Astley, Pepe the Frog and Dramatic Chipmunk had in common, here’s your answer!

10 Awesome Aussie Content Marketing Examples: Look past the cheesy headline and read about how several Australian companies are successfully using content marketing.

Once Upon a Digital Time: How to be an Amazing Storyteller When Everyone is a ‘Storyteller’: An illustrated ebook from LinkedIn about how to survive in today’s ‘short attention span theater’.

The 50 Blogs Every B2B Marketer Should Follow: It is exactly what it says it is! If you’re serious about working in this industry, you should start reading some of these blogs. The list includes several experts whose podcasts I listen to regularly, including the Content Marketing Institute, Jay Baer and Mark Schaeffer.

Top Takeaways from Intelligent Content Conference: Presented by the Content Marketing Institute, this deals with content in the context of artificial intelligence, including chatbots. Good preparation for discussions about technology and the future of digital marketing.

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