Amidst all the drama surrounding Facebook’s leak of 50 million users’ data to Cambridge Analytica, we have learned something very important that all marketers should be aware of.
“It should raise their awareness of obligations to enforce their policies by monitoring what clients actually do with data they provide,”
David Raab, Principal of Marketing Technology House, said.
But, Facebook was not the first to allow a data leak to happen. This has happened to a few companies and it raises that question as to why brands use data to hyper-target their consumers?
Yes, it is easier, but it also discriminates users by their genders and cultures, and we as marketers and consumers need to start utilising the data we get and add value to it – as problems like this are just fraudulent behaviour and customers are going to regress and not use our platforms.
Facebook has already seen the massive consequences of their actions as their value has dropped by US 30 billion dollars and about 6% in the Stock Market.