Marketing Language We All Need to Use

With the internet’s massive impact on marketing campaigns, it is crucial for marketers to ensure they get there point across in the most effective, exciting and successful way possible.

But, making marketing campaigns appealing to the public has become more and more difficult, as individuals give just a couple seconds to campaigns. Even an email campaign is considered to have done well if only 25% of respondents click on it.

So, what should we as marketers do to improve our language and gain more interest?

Here are some tips we’ve learned;

Emotional Communication

If the message and content of the campaign don’t have language that resonates with the consumers, then they won’t be as interested. Emotional language for marketers can be split into five categories, these include; trust, pride, anticipation, fear and joy. Make sure to write it down!

Call to Action Language

By including ‘action’ language into your campaign, consumers will feel more compelled and interested to check out your organisation. Using words that are descriptive, positioning yet still emotional are very important for this step.

Symbolism – The Power of the Emoji

Symbols make a difference! Visuals are more modern age and they illustrate your organisation’s dynamic adaptability, as your able to adapt to the unique environments around you.

Did you find these interesting? Have you used any of these tips and tricks before? Be sure to let us know any other tips we’ve missed out on.

Head Image: Unknown

Apologies, Content Pressure and Training: Digital Marketing in the News This Week

More new developments of interest:

Facebook and the price of tech utopia: Greatest piece of hyperbole about the Facebook/Cambridge Analytica story that I’ve read: “What has since transpired from those early moments of millennial innocence is as tragic as it was inevitable. The cost of utopia, we are now seeing, may be too high…”

The hunger for content is feeding Australia’s creatives well: The double-edged sword of digital content – the demand is increasing, but clients want more for less money, putting stress on content producers.

How Australia’s PR and comms industry can overcome the talent drought: Companies need to take chances on new hires, and universities need to push internships harder. Point taken!

Mark Zuckerberg’s Facebook apology is the linguistic equivalent of ‘shit happens’: An interesting take on the use of language and emotion in getting your message across – not strictly digital marketing, but very applicable.

Is Instagram’s new shopping feature the next best innovation?

Instagram, the most popular app with over 800 million monthly active users has launched a new feature to their app – the shoppable tags.

These tags will benefit brands before consumers but are set to provide both with a fun and interesting shopping experience.

The tags that can be added by brands will give consumers a quicker way to shop, boosting sales and reducing obstacles. It will also allow businesses to reform their engaging content into sales, with just the click of a button.

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Image by Instagram

The Shopify tool will be available to business accounts, however, influencers will also be able to utilise the feature as they present brands with another route to support their shoppable tags.

The demand for content will presumably rise as brands will maximise this opportunity to ensure consumers consistently see their content, and with Instagram’s considerable reach, we can expect a large shift in e-commerce.

Will you be using Instagram’s new shopping feature?

Head Image: Photo by Thomas Trutchel/Photothek via Getty Images

 

Content Marketing 03/04/18

I come across heaps of interesting and relevant material on digital marketing and media convergence. Here are just a few from the past week:

The WIRED Guide to Memes: If you ever wondered what Chuck Norris, Rick Astley, Pepe the Frog and Dramatic Chipmunk had in common, here’s your answer!

10 Awesome Aussie Content Marketing Examples: Look past the cheesy headline and read about how several Australian companies are successfully using content marketing.

Once Upon a Digital Time: How to be an Amazing Storyteller When Everyone is a ‘Storyteller’: An illustrated ebook from LinkedIn about how to survive in today’s ‘short attention span theater’.

The 50 Blogs Every B2B Marketer Should Follow: It is exactly what it says it is! If you’re serious about working in this industry, you should start reading some of these blogs. The list includes several experts whose podcasts I listen to regularly, including the Content Marketing Institute, Jay Baer and Mark Schaeffer.

Top Takeaways from Intelligent Content Conference: Presented by the Content Marketing Institute, this deals with content in the context of artificial intelligence, including chatbots. Good preparation for discussions about technology and the future of digital marketing.

What Marketers Have Learned From Facebook’s Data Leak

Amidst all the drama surrounding Facebook’s leak of 50 million users’ data to Cambridge Analytica, we have learned something very important that all marketers should be aware of.

“It should raise their awareness of obligations to enforce their policies by monitoring what clients actually do with data they provide,”

David Raab, Principal of Marketing Technology House, said.

But, Facebook was not the first to allow a data leak to happen. This has happened to a few companies and it raises that question as to why brands use data to hyper-target their consumers?

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Photo by Dado Ruvic/Reuters

Yes, it is easier, but it also discriminates users by their genders and cultures, and we as marketers and consumers need to start utilising the data we get and add value to it – as problems like this are just fraudulent behaviour and customers are going to regress and not use our platforms.

Facebook has already seen the massive consequences of their actions as their value has dropped by US 30 billion dollars and about 6% in the Stock Market.

Head Image: Photo by AP

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