Why are marketers obsessed with trends?

Marketers are highly strategic thinkers, right? Then why do they usually just follow the crowds?

That’s right! According to Mark Ritson, Professor at Melbourne Business School marketers are like magpies, we fly from one trend to another, basically following what is conventional.

And yes, there is a reason why marketers do this – its because marketers find that doing something unique and failing will impact their notability.

Economist, John Maynard Keynes has said that;

“Worldy wisom teaches that it is better for reputation to fail conventionally than to succeed unconventionally”.

But, isn’t this an issue? Won’t this cause unbalanced customer relationships and behaviours? We think so!

If we, as marketers, merely focus on career progression and stability, rather then brand awareness and customer satisfaction, we lose respect for ourselves.

We suggest that you IGNORE the crowds! Don’t always look at what others around you are doing – analyse your brand and see what can work for you.

But that’s just one marketer’s opinion.

Head image: Photo by Magic Pictures

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