Creativity important in healthcare

The Australian Research Centre (ARC) for Creative Industries and Innovation has released a report on the use of creativity in healthcare. It found that:

“Creativity is highly integrated into the provision of healthcare goods and services and serves most aspects of the operation of the healthcare system, particularly in information and knowledge management, the supply of medical skills, clinical services and infrastructure. Australia’s creative capability has a central role in helping the healthcare system to adapt, to become more efficient while delivering better outcomes and to provide the range of clinical services demanded by the community…. The innovation processes appeared to be particularly effective when creatives worked closely with key stakeholders (medical professionals, patients or the community).”

The study concluded: “There is consensus that the healthcare system needs to change if it is to address the range of demand, supply and contextual challenges that it faces, and to at least maintain the quality of health outcomes and the supply of medical service providers… Australia’s creative capability has a central role in helping the system to adapt, to become more efficient while delivering better outcomes and to
provide the range of clinical services demanded by the community…. Overall, healthcare creative employment is growing faster than total employment in the system, and the growth is particularly significant in technological areas (film, TV, software). Interestingly, some medical professionals are
using the technologies routinely. With some training and technological enhancements, and in the hands of clients, they are also being applied in healthcare. With further technological advances, such uses could expand opportunities for innovation and improvements to the healthcare system.”

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