Here’s an excerpt from a blog I posted on Zazoo this week:
“There has been a lot of debate in journalistic circles of late about the state of denial most journalists and media academics are in regarding new media.
“A recent blog on Poynter.org recounted an exchange between digital media entrepreneur Elizabeth Overholser and journalism students at the University of Southern California’s Annenberg School of Journalism. Osder refuted one student’s lament that online news business models aren’t working. Then she advised the students that to figure out which online business models can work, ”Start with the impact you want to have. Figure out what audience you need to assemble to have that impact. And what kind of content is needed to do that. Then price it out: How much money do you need to do it?”
“According to Overholser, a J-student groaned in reply, “If I wanted to do that, I’d have gone to Marshall (USC’s business school).”
“Osder countered that while that response was understandable, thinking through the business side of journalism “forces you to be relevant and useful versus arrogant and entitled.”
“I say: hear, hear!….”
Go here for the rest of the entry.