Diabetes sites rank top among pharma product web properties

Maureen Malloy, strategic marketing and corporate communications manager from Manhattan Research and one of my news sources, has sent me some preliminary data on Manhattan’s most recent physician marketing research. She writes:

Manhattan Research just released its annual Top Pharma Product Site list from the ePharma Physician® study.  Overview: Diabetes treatment brand sites from Januvia, Actos, Byetta, and Avandia are among the top pharmaceutical product websites in terms of primary care physician visitation

Top 10 Product Sites Visited by Physicians in 2008

Ranked by Number of U.S. Primary Care Physician Visitors

Position               Product  

    1.                          Januvia

    2.                          Actos

    3.                          Chantix

    4.                          Gardasil

    5.                          Actonel

    6.                          Vytorin

    7.                          Amitiza

    8.                          Byetta

    9.                          Avandia

   10.                         Aciphex

 

Quote: “This year’s rankings show that market events, rather than just advertising alone, can be critical drivers to brand websites,” points out Meredith Abreu Ressi, VP of Research at Manhattan Research. “Pharmaceutical companies need to ensure that brand websites contain the latest, most accurate content possible and can be found relatively easily by physicians using search engines to research pharmaceutical information.”

Source: ePharma Physician® v8.0 (2008)

More info is available at http://www.manhattanresearch.com/products/Strategic_Advisory/ePP/

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