Health tops email for Boomer Web use

The 2008 Boomers Online Media & Social Networking Study by J Walter Thompson and Third Age has found that seeking health and wellness information tops the list of Web-based activities reflecting the most interest, at a whopping 97 percent. Email comes second at 96 percent. As someone who just had his first ECG yesterday (Lipitor, here I come), I know that this figure is partly age-driven, but it shows how important the Web is to healthcare. Here’s the top ten list:

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