I suppose it’s no surprise that there’s a lot being written about viable business models for social media at present (see yesterday’s entry). Bernard Lunn at Read Write Web posted an article last week that has too many great points in it to summarise, so I encourage you to follow the link and read the article. Essentially, he opines that social media are at a fork in the road where they need to decide whether to remain a walled garden or an open, utility-type model. Interestingly, he says that MySpace is in a much more comfortable position than Facebook, and that LinkedIn is the most likely network to make a walled garden work (maybe it’s my age and stage of life, but I find LinkedIn much more useful than the others – anyone agree or disagree?).