With all the development of flashy new technologies to connect and do business over the past five years, the most popular online tool is – wait for it – email. eMarketer reports that a survey conducted last month for email management company Habeas revealed that 75% of adult email users said they used it every day. Nearly 70% prefer email for communicating with businesses, and the same amount said they expected to still prefer email five years from now.
OK, OK, so this report was commissioned by a company that has a vested interest in email marketing. But common sense still dictates that something as simple and effective as email is going to continue to have a crucial role in online communication, especially since the alternatives are getting increasingly sophisticated and complicated. While a few specialised people will live on the bleeding edge and undertake the work required to stay that way, many people will just go for the simple option.