Life on the small screen

Following on from yesterday’s piece on citizen journalism via YouTube, comScore reports that the number of online videos viewed in the US jumped 13% in March to 11.5 billion, fuelled largely by a surge in the use of YouTube which helped lift Google’s share to 38 percent.

YouTube.com accounted for 98% of all videos viewed at Google Sites, while Fox Interactive Media ranked second with 477 million videos (4.2%). Nearly 140 million US Internet users watched an average of 83 videos per viewer in March. That’s nearly three videos a day, seven days a week.

How many online videos are you watching per day? It would be great to get some Australian figures, even if they are not scientific. Are you trolling mindlessly through YouTube daily watching drivel (guilty as charged, on occasion).

Some other interesting facts from the March stats:

  • 73.7 percent of the total U.S. Internet audience viewed online video.
  • 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
  • 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
  • The average online video duration was 2.8 minutes.
  • The average online video viewer watched 235 minutes of video.
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