From my NETT blog:
Technology can help you accomplish a wide range of business tasks without needing to engage other people to get them done. But that doesn’t mean that it’s the way you should use it.
In a past life, I worked for the 2000 Sydney Olympics writing speeches for the CEO of the Paralympic Games. Most of the speeches I wrote back then revolved around the same theme: interdependence.
The CEO would often explain to audiences that when you’re a child, you’re dependent upon your parents for all your needs. As you grow up, you learn to take control of your own life and become independent.
Most people believe independence is the end game. However, as the CEO would point out, independence is only a step along the journey of interdependence. Working with other people and developing relationships of mutual co-operation is a higher form of psychological and social development, she would say.
This philosophy was an eye-opener to me at the time. It’s what the idea of community is all about – people working together to enrich their lives and accomplish more than they each could on their own.
Despite this epiphany, when I started my small business several years later, I forgot what she’d taught me. While I engaged contractors to perform some of the work, I focused on doing as much as possible myself – client liaison, project management, invoicing, marketing and sales, even bookkeeping.