Ray has worked as a journalist, editor, managing editor, publisher, e-business manager, author, ghostwriter, copywriter, film producer and academic. Recent published work includes:
- Blogger and columnist, Smarter Business Ideas Magazine, 2012 to present
- Blogger and columnist, NETT Magazine, 2010 to 2012
- A healthy market opportunity – (ghost-written for HotHouse MD Simon van Wyk) April 2011
- Digital developments in healthcare marketing – Ray interviewed for HotHouse blog, April 2011
- Open source: It not only tastes good… – (ghost-written for HotHouse MD Simon van Wyk) February 2011
- Enterprise anything – (ghost-written for HotHouse MD Simon van Wyk) February 2011
- iPad: Fad or future? – (ghost-written for HotHouse MD Simon van Wyk) December 2010
- The case for evidence-based marketing – (ghostwritten for HotHouse MD Simon van Wyk) November 2010
- The more marketing changes, the more it stays the same – (ghostwritten for HotHouse MD Simon van Wyk) July 2010
- The importance of search engine optimisation – (ghostwritten for HotHouse MD Simon van Wyk) May 2010
- You’re a publisher now – (ghostwritten for HotHouse MD Simon van Wyk) March 2010
- Search engine optimisation and content strategy - podcast for the HotHouse blog, interviewing Econsultancy US vice president Rebecca Lieb, March 2010
- The music in me: how brands merge with entertainment to engage customers in the digital era - (ghost-written for HotHouse MD Simon van Wyk) February 2010
- Pass it on: How digital technology and word of mouth are a perfect match – (ghost-written for HotHouse MD Simon van Wyk) January 2010
- Measuring blogger engagement - (ghost-written for HotHouse MD Simon van Wyk) January 2010
- Blogger engagement case studies - (ghost-written for HotHouse MD Simon van Wyk) December 2009
- Rules of engagement for bloggers - (ghost-written for HotHouse MD Simon van Wyk) December 2009
- In the way: The case against advertising - (ghost-written for HotHouse MD Simon van Wyk) December 2009
- Premature predictions: The case for advertising – (ghost-written for HotHouse MD Simon van Wyk) December 2009
- Supply, demand and cobblers - (ghost-written for HotHouse MD Simon van Wyk) November 2009
- More than just a disruption - (ghost-written for HotHouse MD Simon van Wyk) November 2009
- Marketing measures that matter - (ghost-written for HotHouse MD Simon van Wyk) November 2009
- Branding’s mid-life crisis - (ghost-written for HotHouse MD Simon van Wyk) October 2009
- Greater than the sum of the parts – (ghost-written for HotHouse MD Simon van Wyk) October 2009
- The great juggling act - (ghost-written for HotHouse MD Simon van Wyk) September 2009
- Confetti on the screen – podcast for HotHouse interviewing Australian Internet pioneer Tony Surtees, September 2009
- “Prius People” – video series for HotHouse and Toyota Australia
- The link between personal and corporate branding – (ghost-written for HotHouse MD Simon van Wyk), July 2009
- Paying it forward through social media – podcast for HotHouse interviewing international LinkedIn expert Chuck Hester, July 2009
- Community: A timeless tool – (ghost-written for HotHouse MD Simon van Wyk), July 2009
- Online ad networks: useful, or evil? – (ghost-written for HotHouse MD Simon van Wyk), May 2009
- Crossing the media divide: are you up for the challenge? – (ghost-written for HotHouse MD Simon van Wyk), April 2009
- Being there: tend to your brand online and reap the benefits – (ghost-written for HotHouse MD Simon van Wyk), March 2009
- Online conversation marketing: are you coming to the party? – podcast for HotHouse Interactive interviewing international conversation marketing expert Chris Abraham, March 2009
- In a tangle - Four-page news review on e-health initiatives in Australia – published in Australian Doctor 20 March 2009
- More work, but worth the effort - (ghost-written for HotHouse MD Simon van Wyk), March 2009
- Social media: the opportunity in the gloom – (ghost-written for HotHouse MD Simon van Wyk), February 2009
- Conversations about conversations - (ghost-written for HotHouse MD Simon van Wyk), February 2009
- Six-page feature on e-health for Australian Doctor magazine, July 2008, made up of:
- 2.0/2.0 vision
- 5 things you can do today to prepare for the e-health revolution
- Google: evil or not?
- Get ready for Web 3.0
- Networked home monitoring
- None of us is as smart as all of us
- None of our patients is as smart as all of our patients
- The 5 phases of the Technology Hype Cycle
- Capturing data for strategic reports
- Let us entertain you
- Interoperability in action
- Sharing the knowledge
- Email service ready for take-off
- It’s news, but not as we know it (ghost-written for HotHouse MD Simon van Wyk), 2008
- It’s like radio, only better (ghostwritten for HotHouse MD Simon van Wyk), 2007
- Brands that make online work for them (ghost-written for HotHouse MD Simon van Wyk), 2007
- The geeks shall inherit the earth (ghost-written for HotHouse MD Simon van Wyk), 2007
- Is business stepping up to the Web 2.0 challenge? (ghost-written for HotHouse MD Simon van Wyk), 2007
- Let me entertain you (ghost-written for Hothouse MD Simon van Wyk for The Australian), 2006
- My Five (review of top 5 Internet books, ghost-written for HotHouse MD Simon van Wyk for The Australian Literary Review), 2006
- The Men’s Room: A thinking man’s guide to surviving women of the next millennium - published by Random House
- Measuring the value of corporate web sites, Journal of Internet Commerce, 2006
- Website performance measurement: promise and reality, Managing Service Quality, 2006
The list of publications he has written for, edited or published includes:
- The Australian
- The Australian Literary Review
- The Sydney Morning Herald
- The Australian Financial Review
- NETT Magazine
- Travel Weekly
- Marketing Magazine
- Australian Doctor
- Pharmacy Trade
- Your Pharmacy
- Today’s Life Science
- The Toledo Blade
- Ragtrader
- Australian Credit Unions Magazine
- Feelgood
- Omnus
- Once Online
- Manhood Online
