Welling Digital principal Dr. Ray Welling has more than a decade’s experience in delivering content-based e-business solutions for a variety of industries, including healthcare, publishing, financial services, regional development, event management, travel, automotive and not-for-profit.
He’s helped build digital businesses from scratch, managed online presences for existing bricks-and-mortar businesses, and everything in between. He monitors, writes and speaks about e-business trends and e-marketing, as well as conducting pioneering Australian academic research into website success measures and lecturing in marketing at Macquarie University and Wollongong University.
Starting out as a journalist, Ray has maintained a passion for the power of Internet content to transform business and society. His work, marked by a strong focus on measurable outcomes, adherence to deadlines, flexibility, and approachability, has covered major Australian companies including:
- Reed Business Information
- Elsevier Australia
- E*TRADE Australia
- Regional Media Networks
- Toyota Australia
- PTG Global
- Australian Parliament House
- HotHouse Interactive
- sanofi-aventis
- Vivacity Health
- Zurich Financial Services
- SOCOG
- Ninemsn
- Macquarie University
Ray’s educational qualifications include:
- BSJ from the Medill School of Journalism at Northwestern University in Chicago
- MA in Mass Communications from Macquarie University in Sydney
- PhD in e-business marketing and management from The University of Sydney
As well as running Welling Digital, Ray serves as director and ‘Content Guy’ for Zazoo, an Internet content development business, and is director of digital strategy and communications for healthcare communications agency Vivacity Health.
A detailed resume is available at http://www.linkedin.com/in/raywelling .
Ray has also been interviewed for publications including the Australian Financial Review and the HotHouse blog.
