Jim Morrison and the importance of relevance
20 September 2011 2 Comments
From my NETT blog:
What are the most important factors to consider when you’re communicating ideas to people? How do you get your message across successfully?
From my days as a journalist writing for newspapers and magazines through to my current work presenting digital marketing messages or lecturing to students, a few common themes have emerged in terms of what works consistently.
Actually, I exaggerate – there is really just one fundamental rule in successful communication: make your concept relevant to your target audience.
This is expressed as a couple of acronyms:
• WIFFM – what’s in it for me?
• WSIC – why should I care?
If you can understand what matters to your audience and work out how to relate your message to their concerns, you’ll get your point across.
This principle isn’t limited to written, visual or verbal communication messages: it extends to the communication of ideas, and can include the dissemination of those ideas through a variety of media.
Take music, for example. My favourite band of all time is the Doors, led by the late great Jim Morrison. The Doors tapped into the Zeitgeist of the 1960s with music that protested against traditional mores.
Their sometimes dark messages about love, fitting in and pushing back against parental barriers struck a chord with young Baby Boomers who were just starting to flex their muscles and question the structures of the world that they were inheriting.
About raywel
Loved The Doors metaphor of this article – plus, you make some good points here. People care about things more when it’s relevant to their own lives.
If Jimi Hendrix was raw talent, Jim was structured for fame with that elusive characteristic that lures without any obvious reason. His appeal was much more natural or, more accurately, animal. Hendrix was a master of improvisational panache, Morrison’s voice has been referred to as a “beautiful pond for anything to drown in.” While Hendrix was ‘vodoo child’ Jim was ‘Satan’s Seraph’ who epitomized sexual nirvana with his hint of spirituality, moody burst of creativity and difficult to contain rebellious streak.
http://modernartists.blogspot.com/2011/09/weird-scenes-inside-goldmine-death-lust.html