Australians love social networking

The latest Nielsen stats show that Australians spend more time on social networks than any other country. We’re spending nearly seven hours a month on sites such as Facebook, LinkedIn and Twitter, with the US and UK a distant second and third at just more than six hours. Nielsen reports that nearly 10 million Australians are now using social media.

Time Spent on Social Sites by Country, December 2009
Country Unique Audience (000) Time per Person (hh:mm:ss)
United States 142,052 6:09:13
Japan 46,558 2:50:21
Brazil 31,345 4:33:10
United Kingdom 29,129 6:07:54
Germany 28,057 4:11:45
France 26,786 4:04:39
Spain 19,456 5:30:55
Italy 18,256 6:00:07
Australia 9,895 6:52:28
Switzerland 2,451 3:54:34
Source: The Nielsen Company, 2009
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About raywel
Internet content strategist, e-business manager, writer, director of Welling Digital, content guy at Zazoo - look no further for Internet content, lecturer

3 Responses to Australians love social networking

  1. Sean says:

    Maybe us Australians are just slower and reading & typing?

  2. raywel says:

    You could be right, mate, you could be right…

  3. Ailsa says:

    Mate, before you put down Australians perhaps you should learn to write correct English.

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