Sanofi-aventis has joined other top pharma companies in launching a channel on YouTube to spruik its products – er, make that raise awareness of an important health issue. The channel, Go Insulin, includes seven video case studies of people who used insulin to overcome their diabetes issues, and links to a related website, GoInsulin.com. As it says on the channel blurb, “Watch videos of real people as they talk about their struggles to achieve their blood sugar goals. Find out the difference insulin made for them.”
Disclosure: The author of this blog formerly worked in e-business and e-marketing at sanofi-aventis
