Archive for September, 2008

3 September 2008

Help a Writer Australia

And now for a message from our sponsor:

Everybody is an expert in something; chances are when you read or see a story about nearly any topic in the media, your first thought is about someone you know in that situation – it may even be you!

Zazoo, a new Internet content business I have started up with Simon van Wyk, aims to facilitate the conversation between reporters/writers and their interview subjects, and I need your help. Inspired by Peter Shankman’s Help a Reporter Out service, Zazoo is starting a similar service for Australian writers and reporters. The idea is that writers contact us with a description of people they want to interview for a story (e.g., it could be “mothers who have had a bad experience at playgroup” or “people who have lost their job because of something they published on their Facebook page”), and we send it out to our network of contacts by a broadcast email, asking them to forward it on to anyone they know who might be able to help.

All you need to do is join our Facebook group, Help a Writer Australia, and agree to receive the emails and forward the requests to appropriate people you know. That’s all there is to it! You can sign up  here - even better, encourage your connections to sign up for the email themselves! Meanwhile, if you’re a reporter, you can send me questions at ray.welling@gmail.com. Thanks in advance for your help.

3 September 2008

Keep it short when it comes to subject lines

From the Center for Media Research:

“Under 60 Character Email Subject Lines Increases Open Rate

“According to eROI’s latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices.

“50% of the respondents say they use the company name as the best “from” name choice, while a third say it’s based on the campaign. Responses are based on the question: How do you address your “from” line?

  • The Company… 50.89%
  • Depends on the Campaign… 31.95%
  • Individual… 17.16%

“….Email marketers seem to be paying close attention to the content of their subject lines, finds the study. 75% say they try to ensure subject line relevance to the content of the email and 50% focus on keeping it concise.

“Studies have shown that using a subject line with 72 characters or more gives added relevance, with click through and conversion tending to increase. By going with a 60 character or less subject line, the open rate will tend to increase. The area between 60 and 72 has been shown to be a “dead zone,” according to the report.

“Respondents report subject lines as follows:

  • Relevant content… 72.57%
  • Short and to the point… 50.44%
  • Testing subject lines… 28.32%
  • Personalized… 19.03%
  • Other… 2.21%”
2 September 2008

Slow and steady growth for podcasting

The Pew Internet & American Life Project has released a report on podcast use in the US. It shows that 19% of people have downloaded a podcast at least once, up from 12% two years ago. But only 3% say they do it every day, although that’s three times more than did two years ago. Would be interesting to compare that to those who listen to radio, the closest comparator. Would be even more interesting if we could dig up some Australian statistics on podcast use. Does anyone know where to find something like that?

1 September 2008

No trays, grey screens = save the whales

Irish Internet expert Gerry McGovern reckons our inefficient use of computers is contributing to global warming. The evidence ranges from oversupply of information (the classical lawyer trick by burying incriminating evidence under an avalanche of data) to Google using up too much energy in producing the white background to its search results.

I like McGovern’s style because he often takes non-computer examples from daily life and applies them to technology. In this posting, he talks about a study conducted in university cafeterias that showed that when you take away food trays, students waste less food. Another one of those “Well, d’uh!” studies that proves what you already knew instinctively. Anyway, McGovern goes on to argue that we should be more selective with what we publish on the Internet and corporate intranets, because the longer it takes people to find the information they need, the more energy is wasted. Great point! I’ll adhere to that principle by stopping my posting right her—

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