Big Pharma joins the YouTube generation – literally

The Health 2.0 blog has posted an announcement from Johnson & Johnson that it has launched a health channel on YouTube. These professionally produced videos, hosted by an ex-TV correspondent and doctor who, surprise, surprise, has done consulting work for J&J, offer advice and info on a range of topics. J&J’s Director of Video Communications (as an aside, now there’s a pretty specialised role) says, “The videos are neither brand-related nor product-centric, though many of the videos cover disease states in which some of our operating companies participate.” Will be interesting so see whether they drift toward more brand and product info as time goes on…