Erika Morphy has written a great article published today in CRM Buyer about the need for pharma companies today to use analytics to sell more effectively. As a Datamonitor researcher is quoted as saying in the article: “Traditionally, all pharma had to do to sell more drugs was employ more sales reps and equip them with the right technology, such as mobile solutions. Now, because their main drivers of profits are being squeezed – the end of blockbuster drugs’ patents and the dearth of new blockbuster drugs coming to market – pharma has come to the realization that is has to be more effective in selling drugs.”
Read the story here.
