6 February 2014
Here’s an excerpt from an excellent article I came across written by James Carson and published on Econsultancy:
“Content marketing costs less than advertising, and more people engage with it.
“It sounds like a revolution but actually there are some rather unkind hidden truths in all of this.
“Much like the pigs at the end of Animal Farm, with the evil predecessor gone, what’s replaced it looks… very similar indeed.
George Orwell, Animal Farm:
Twelve voices were shouting in anger, and they were all alike. No question, now, what had happened to the faces of the pigs. The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which.
Advertising is a waste of money and has been for more than ten years…
Read the full article
6 January 2014
An interesting post from Shelley Bowen published on the Content Marketing Institute’s website today:
“Video today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a colleague said recently. And the fact is, anyone can create a video. A video worth watching? That’s a whole ‘nother story.
I recently wrote a one-minute video content script for a brand introduction video. It included voiceover, visual text, and descriptions of imagery for context.
I admit, I had more fun than I’ve had creating content in a long time. The voice, the rhythm, even the messages came fairly easily to me — the biggest challenge was to control the voice (I have a tendency to go overboard before drawing it all back to reality) and keep it down to one minute. And they loved it. Which always makes me super happy.
Yes, this kind of project can just as easily be a ROYAL pain in the you-know-what, with a lot of back-and-forth. Or result in something that’s not worth sharing. You know what made it work?
So maybe that was obvious to you. But it isn’t always to companies that need content written or edited…
Read the full post
31 December 2013
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 680 times in 2013. If it were a cable car, it would take about 11 trips to carry that many people.
Click here to see the complete report.
22 October 2013
From an article Ray wrote recently for Smarter Business Ideas:
We all know that death and taxes are certainties in life, but when you’re in business there’s another certainty – constantly changing regulations. And that trend is likely to continue regardless of who wins the next election.
Michael Derin, managing director of Sydney-based accountancy firm Azure Group, says businesses “don’t know whether they’re Arthur or Martha” as they try to keep up with changes to key areas such as tax rules, HR guidelines, privacy and workplace safety.
“Businesses today need to engage more actively with their accountants and specialist lawyers and business advisers – but, of course, all of that comes at a cost,” Derin observes.
The constant flow of regulatory changes makes it harder for businesses to plan and budget, too. “For years we said that when you wanted to budget for a new staff member, you just add 22 per cent for on-costs. You simply can’t do that now, it’s a movable feast,” says Lawrence Potter, a director of Incite Management Group business consultants.
There have been changes across a lot of areas, so it’s no surprise that many business owners may be unaware of some of the rule changes that affect them.
As Sydney-based workplace safety consultant Gaye Cameron points out, “The biggest problem, particularly for small businesses, is ‘not knowing the knowing’. They may have no idea that they are in breach of new rules.”
So to help keep you in the loop, here’s a heads-up on recently enacted legislation (including some that haven’t come into effect yet) and what you need to look out for.
Read the rest of the article
2 April 2013
Like the plumber whose house is full of leaky taps, my blog has been sorely neglected over the past few months. In an attempt to bring things up to date, here’s a project I finished last year for Macquarie University.